Complete Control

Client: World Book DayProduct: WebsiteLaunched: September 2020

Project highlights

  • Half a million users during March 2020
  • New content and campaigns each year
  • CMS

World Book Day 2021

We are delighted to announce that we have launched the 2021 World Book Day Website.

We have proudly worked alongside the World Book Day team since 2012, to manage, develop, strategise and push their website to new limits, resulting in over half a million users during March 2020.

The aim for this launch was to consolidate content with clear and concise sign-posting of content to make it easier for World Book Day audiences to access and digest. The new styling is exciting and fresh providing a new fundraising hub, and new books for children to purchase with their £1 book tokens.

Highlights from World Book Day’s 2020 campaign:

The World Book Day ‘Share a Story’ campaign is in it’s third year. The campaign encourages children to share stories with people in their lives for ten minutes every day. To celebrate this, the nation joined the ‘Reading Revolution’ to help World Book Day ‘Share a Million Stories’ — which featured on a number of publications including ‘The Beano’, and ‘The Week Junior’. This campaign saw over 2.4 million story shares!

World Book Day 2020 provided audiences with lots of other exiting content, including:

  • A wealth of new books for children to purchase with their £1 book tokens.
  • Share a Million Stories online area where users can create an account and record story shares, whilst accessing a wealth of resources to support this campaign.
  • Continuing from last year’s successful Series 1 of online ‘Author and Illustrator Masterclasses’, Series 2 was launched with 12 brand new videos.
  • The £1 book token competition sponsored by LEGO®
  • Bringing stories to life for toddlers with these brilliant video books from Julia Donaldson and Axel Sheffler.
  • Introducing World Book Day Social,  celebrating and engaging older readers with podcasts, social media engagement, resources and more.

Make sure you are a part of the fun and check in regularly to see all the great campaigns in the run up to World Book Day on the 4th March 2021.

Work with Us

  • Does Melissa have a stripy shirt?

Get in touch


Complete Control (UK) Limited
Studio 8, Church Farm Business Park
Corston, Bath


01225 874500


[email protected]


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